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Marketing research : text and cases

Boyd, Harper W.

Marketing research : text and cases / Harper W. Boyd, Ralph Westfall and Stanley F. Stasch - 7th ed. - India : Irwin, c2002 - xv, 816 p. : ill. ; 26 cm

Includes index

eng.

ISBN: 8185386161

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 BOY

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