Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns and Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. - 665 p. ; col. ill. ; 26 cm.
"SPSS integration"-- Pref.
Includes bibliographical references and index.
0131477323
Marketing research.
658.83 BUR
Marketing research / Alvin C. Burns and Ronald F. Bush. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2006. - 665 p. ; col. ill. ; 26 cm.
"SPSS integration"-- Pref.
Includes bibliographical references and index.
0131477323
Marketing research.
658.83 BUR