Marketing management : analysis, planning, implementation, and control
Kotler, Philip
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991 - xxvi, 756 p. : ill. ; 28 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
0135634792 NA
Marketing gestion
Marketing management
Marketing theories
658.802 KOT
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1991 - xxvi, 756 p. : ill. ; 28 cm. - Prentice-Hall series in marketing .
Includes bibliographical references and indexes
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
0135634792 NA
Marketing gestion
Marketing management
Marketing theories
658.802 KOT