Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii, 668 p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
eng.
9780070609525 NA
Marketing.
658.8 STA
Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker. - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii, 668 p. : col. ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
eng.
9780070609525 NA
Marketing.
658.8 STA