Marketing : concepts and applications /
Schewe, Charles D.
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. - 2nd ed. - New York : McGraw-Hill, c1983. - xx, 715 p. : some col. ill. ; 24 cm - McGraw-Hill series in marketing .
Includes bibliographies and index
eng.
0070552517
Marketing
658.8 SCH
Marketing : concepts and applications / Charles D. Schewe and Reuben M. Smith. - 2nd ed. - New York : McGraw-Hill, c1983. - xx, 715 p. : some col. ill. ; 24 cm - McGraw-Hill series in marketing .
Includes bibliographies and index
eng.
0070552517
Marketing
658.8 SCH