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Principles of marketing

Kotler, Philip

Principles of marketing / Philip Kotler and Gary Armstrong - 5th ed. - New Jersey : Prentice - Hall International,Inc c1991 - xvii,711 p.: ill.(some col.) 25cm

Includes index

eng

ISBN: 0137216890 TZs.10000/-

Subjects--Topical Terms:
Consumer markets
Market segmentation
Promoting products

Dewey Class. No.: 658.8 KOT

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