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Elements of marketing /

Morden Anthony R

Elements of marketing / Anthony R Morden - 3rd ed. - London : DP publications ltd c1993. - vii ,434 p . : ill . ; 23 cm.

Includes index

eng

ISBN: 781858050213 NA

Subjects--Topical Terms:
Marketing
Marketing mix
Market research
Consumer behaviour

Dewey Class. No.: 658. MOR

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