Global marketing : / Svend Hollensen
Hollensen Svend
Global marketing : / Svend Hollensen a decision-oriented approach - 3rd ed. - Harlow : Financial Times : Prentice Hall, c2004. - xxxix, 717 p. : col. ill. ; 27 cm.
其他题名:A Decision-Oriented Approach
Includes index.
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
eng.
9788081282140 TZS 30,000/=
Export marketing
658.84 HOL
Global marketing : / Svend Hollensen a decision-oriented approach - 3rd ed. - Harlow : Financial Times : Prentice Hall, c2004. - xxxix, 717 p. : col. ill. ; 27 cm.
其他题名:A Decision-Oriented Approach
Includes index.
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
eng.
9788081282140 TZS 30,000/=
Export marketing
658.84 HOL