Public relations : the profession and the practice /
Dan, Lattimore
Public relations : the profession and the practice / Dan Lattimore, Otis Baskin, Suzette T. Heiman and Elizabeth L. Toth - 3rd ed. - Boston : McGraw-Hill Higher Education, c2008. - xxiv, 393 [33] p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
Part I: THE PROFESSION Chapter 1. The Nature of Public Relations Chapter 2. The History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Strategic Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communication Chapter 11. Community Relations Chapter 12. Consumer Relations and Marketing Chapter 13. Investor Relations Part IV: THE PRACTICE Chapter 14. Public Affairs: Relations with Government Chapter 15. Public Relations in Nonprofit Organizations Chapter 16. Corporate Public Relations Chapter 17. Technological, Global, and Organizational Issues in Public Relations Appendix 1: Writing A-1 Appendix 2: Speechmaking by Dan Reines
Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field.
eng
9780073378879 TZS 10,000/= 0073378879 TZS 10,000/=
Public relations.
Public relations--United States.
659.2 PUB
Public relations : the profession and the practice / Dan Lattimore, Otis Baskin, Suzette T. Heiman and Elizabeth L. Toth - 3rd ed. - Boston : McGraw-Hill Higher Education, c2008. - xxiv, 393 [33] p. : col. ill. ; 26 cm.
Includes bibliographical references and index.
Part I: THE PROFESSION Chapter 1. The Nature of Public Relations Chapter 2. The History of Public Relations Chapter 3. A Theoretical Basis for Public Relations Chapter 4. Law and Ethics Part II: THE PROCESS Chapter 5. Research: Understanding Public Opinion Chapter 6. Strategic Planning for Public Relations Effectiveness Chapter 7. Action and Communication Chapter 8. Evaluating Public Relations Effectiveness Part III: THE PUBLICS Chapter 9. Media Relations Chapter 10. Employee Communication Chapter 11. Community Relations Chapter 12. Consumer Relations and Marketing Chapter 13. Investor Relations Part IV: THE PRACTICE Chapter 14. Public Affairs: Relations with Government Chapter 15. Public Relations in Nonprofit Organizations Chapter 16. Corporate Public Relations Chapter 17. Technological, Global, and Organizational Issues in Public Relations Appendix 1: Writing A-1 Appendix 2: Speechmaking by Dan Reines
Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field.
eng
9780073378879 TZS 10,000/= 0073378879 TZS 10,000/=
Public relations.
Public relations--United States.
659.2 PUB