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Effective advertising : understanding when, how and why advertising works/

Tellis, Gerald J.

Effective advertising : understanding when, how and why advertising works/ Gerald J.Tellis - New DElhi : Response books, c2006 - v, 201 p. : ill. ; 26 cm.

ISBN: 8178293706 TZS 92240.5

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 TEL

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