Marketing today's academic library : (Record no. 10374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01397cam a2200265 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788170005964 |
| Terms of availability | TZS 43,032.24 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 021.7 MAT |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mathews, Brian |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing today's academic library : |
| Sub Title | a bold new approach to communicating with students / |
| Statement of responsibility, etc | Brian Mathews. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | American Library Association, |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 171 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - Formatted Contents | |
| Formatted contents note | Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Academic libraries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Academic libraries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Libraries and students. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Libraries. |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Public Relations. |
| 650 12 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 07/08/2013 | Consortium books ltd | 021.7 MAT | 0076002 | 2 | 19/01/2023 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 07/08/2013 | Consortium books ltd | 021.7 MAT | 0076001 | 1 | 19/01/2023 | Book |