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Marketing management : (Record no. 10450)

MARC details
000 -LEADER
fixed length control field 00740pam a2200229 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0256137277
Terms of availability TZS 50,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 PET
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Marketing management :
Sub Title knowledge and skills /
Statement of responsibility, etc J. Paul Peter, James H. Donnelly, Jr.
250 ## - Edition Statement
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chicago :
Name of publisher Irwin,
Year of publication c1995.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii, 864 p. :
Other physical details some col. ill. ;
Dimensions 25 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
500 ## - GENERAL NOTE
General note "M M, analysis, cases, plans, text"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [841]-852) and indexes.
546 ## - LANGUAGE NOTE
Language note eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 15/10/2008 VUA 658.8 PET 0058327 1 20/01/2023 Book