Integrated advertising, promotion, and marketing communications (Record no. 10821)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02257nam a2200313 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292411217 |
| Terms of availability | TZS 190,916/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292411200 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 129241121X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 CLO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow, Kenneth E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| Statement of responsibility, etc | / Kenneth, E. Clow and Donald Baack |
| 250 ## - Edition Statement | |
| Edition statement | 9th ed. |
| Remainder of edition statement | Global Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Pearson, |
| Year of publication | c 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 469 p. : |
| Other physical details | col. ill.; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes references and index p. 435 - 469. |
| 505 ## - Formatted Contents | |
| Formatted contents note | PART 1: THE IMC FOUNDATION :Integrated Marketing Communications<br/>Brand Management<br/>Buyer Behaviors<br/>The IMC Planning Process<br/>PART 2: IMC ADVERTISING TOOLSA : dvertising Campaign Management<br/>Advertising Design<br/>Traditional Media Channels<br/>PART 3: DIGITAL AND ALTERNATIVE MARKETING : Digital and Mobile Marketing<br/>Social Media<br/>Alternative Marketing<br/>PART 4: IMC PROMOTIONAL TOOLS : Database and Direct Response Marketing and Personal Selling<br/>Sales Promotions<br/>Public Relations and Sponsorship Programs<br/>PART 5: IMC ETHICS, REGULATION, AND EVALUATION :Relations and Ethical Concerns<br/>Evaluating an Integrated Marketing Program<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers." |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mobile marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising design |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baak, Donald |
| Titles and other words associated with a name | ( Author) |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/09/2025 | MAK Solution (MZUMBE) | 659.1 CLO | 0087726 | 4 | 23/09/2025 | Book | ||||
| Mzumbe University Tanga Campus College | Mzumbe University Tanga Campus College | 20/01/2025 | MAK Solutions | 659.1 CLO | TCC0087373 | 1 | 29/04/2025 | Book | ||||
| Mzumbe University Tanga Campus College | Mzumbe University Tanga Campus College | 20/01/2025 | MAK Solutions | 659.1 CLO | TCC0087374 | 2 | 29/04/2025 | Book | ||||
| Mzumbe University Tanga Campus College | Mzumbe University Tanga Campus College | 20/01/2025 | MAK Solutions | 659.1 CLO | TCC0087375 | 3 | 29/04/2025 | Book |