International marketing / (Record no. 10878)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04015nam a22002777a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781266151637 |
| Terms of availability | TZS 117,450/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 INT |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Philip R. Cateora (Author), R. Bruce Money (Author), Mary C. Gilly (Author), and John L. Graham (Author) |
| 250 ## - Edition Statement | |
| Edition statement | 19th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | McGraw-Hill, |
| Year of publication | c 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 710p. : |
| Other physical details | iil.(some colo.) ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and name index (p.650-684) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes subject index (p.685-710). |
| 505 ## - Formatted Contents | |
| Formatted contents note | PART ONE: AN OVERVIEW Chapter 1: The Scope and Challenge of International Marketing Chapter 2: The Dynamic Environment of International TradePART TWO: THE CULTURAL ENVIRONMENT OF GLOBAL MARKETS Chapter 3: History and Geography: The Foundations of Culture Chapter 4: Cultural Dynamics in Assessing Global MarketsChapter 5: Culture, Management Style, and Business Systems Chapter 6: The Political Environment: A Critical Concern Chapter 7: The International Legal Environment: Playing By the Rules PART THREE: ASSESSING GLOBAL MARKET OPPORTUNITIES Chapter 8: Developing a Global Vision through Marketing ResearchChapter 9: Economic Development and the Americas Chapter 10: Europe, Africa, and the Middle East Chapter 11: The Asia Pacific RegionPART FOUR: DEVELOPING GLOBAL MARKETING STRATEGIES Chapter 12: Global Marketing Management: Planning and Organization Chapter 13: Products and Services for ConsumersChapter 14: Products and Services for Businesses Chapter 15: International Marketing Channels Chapter 16: Integrated Marketing Communications and International Advertising Chapter 17: Personal Selling and Sales Management Chapter 18: Pricing for International MarketsPART FIVE: IMPLEMENTING GLOBAL MARKETING STRATEGIES Chapter 19: Inventive Negotiations with International Customers, Partners, and Regulators PART SIX: SUPPLEMENTARY MATERIAL The Country Notebook—A Guide for Developing a Marketing Plan CASES (Cases can be found in SmartBook or the Instructor Resources within Connect) An Overview 1-1 Starbucks—Going Global Fast 11-2 Nestlé: The Infant Formula Controversy 1-3 Coke and Pepsi Learn to Compete in India 1-4 Marketing Microwave Ovens to a New Market Segment1-5 Living in a Box . . . The Way of the Future? The Cultural Environment of Global Marketing 2-1 The Not-So-Wonderful World of EuroDisney—to Paris, Hong Kong, Shanghai, and Beyond 2-2 Cultural Norms, Fair & Lovely, and Advertising 2-3 Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe? 2-4 Ethics and Airbus 2-5 Coping with Corruption 2-6 When International Buyers and Sellers Disagree 2-7 McDonald’s and Obesity2-8 Ultrasound Machines, India, China, and a Skewed Sex Ratio 2-9 Counterfeit Mobile Phones in Southeast Asia Assessing Global Market Opportunities 3-1 International Marketing Research at the Mayo Clinic 3-2 Swifter, Higher, Stronger, Dearer3-3 Marketing to the Bottom of the Pyramid 3-4 Continued Growth for Zara and Inditex 3-5 Club Med and the International Consumer 3-6 Gillette: The 11-Cent Razor, India, and Reverse Innovation 3-7 Amazon in Emerging Markets Developing Global Marketing Strategies 4-1 Tambrands—Overcoming Cultural Resistance 4-2 Futuram’s Risk Management Strategy 4-3 Sales Negotiations Abroad for MRI Systems 4-4 National Office Machines—Motivating Japanese Salespeople: Straight Salary or Commission?4-5 AIDS, Condoms, and Carnival 4-6 Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries 4-7 The Obstacles to Introducing a New Product into a New Market 4-8 Mary Kay in India 4-9 Noland Stores Cleans Up Its Act |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International trade |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global markets |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Money, R. Bruce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution (HEET) | 658.84 INT | 0087284 | 1 | 15/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution (HEET) | 658.84 INT | 0087285 | 2 | 15/05/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution | 658.84 INT | 0087227 | 1 | 15/05/2025 | Book |