Global marketing management (Record no. 10886)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00993cam a22002294a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199609703 |
| Terms of availability | TZS 297,799/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 LEE |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | LEE, K. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management |
| Sub Title | changes, new challenges and strategies/ |
| Statement of responsibility, etc | Kiefer Lee and Steve carter |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United Kingdom : |
| Name of publisher | Oxford university press, |
| Year of publication | c 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 578 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index (p. 563-578) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution | 658.84 LEE | 0087167 | 1 | 15/05/2025 | Book |