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Advertising and promotion : (Record no. 10892)

MARC details
000 -LEADER
fixed length control field	02518cam a22003134a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9781266090608
Terms of availability	TZS 117,450/=
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9781266149061
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9781266854668
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	1266149066
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	1266854665
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	1266090606
040 ## - CATALOGING SOURCE
Original cataloging agency	MUL
Language of cataloging	eng
Description conventions	AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1 BEL
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	BELCH, George E.
245 10 - TITLE STATEMENT
Title	Advertising and promotion :
Sub Title	an integrated marketing communications perspective /
Statement of responsibility, etc	George E. Belch(Author) and Michael A. Belch (Author).
250 ## - Edition Statement
Edition statement	13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New York :
Name of publisher	McGraw-Hill,
Year of publication	c2024.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxvi, 759p. :
Other physical details	col. ill. ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
505 ## - Formatted Contents
Formatted contents note	An Introduction to Integrated Marketing Communications<br/>The Role of IMC in the Marketing Process<br/>Organizing for Advertising and Promotion : The Role of Ad Agencies and Other Marketing Communication Organizations<br/>Perspectives on Consumer Behavior<br/>The Communication Process<br/>Source, Message, and Channel Factors<br/>Establishing Objectives and Budgeting for the Promotional Program<br/>Creatie Strategy : Planning and Development<br/>Creative Strategy : Implementation and Evaluation<br/>Media Planning and Strategy<br/>Evaluation of Media : Television and Radio<br/>Evaluation of Media : Magazines and Newspapers<br/>Support Media<br/>Direct Marketing<br/>The Internet : Digital and Social Media<br/>Sales Promotion<br/>Public Relations, Publicity, and Corporate Advertising<br/>Measuring the Effectiveness of the Promotional Program<br/>International Advertising and Promotion<br/>Regulation of Advertising and Promotion<br/>Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion<br/>
520 ## - SUMMARY, ETC.
Summary, etc	Nearly everyone is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them
546 ## - LANGUAGE NOTE
Language note	eng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS
Item type	Book

Holdings
Permanent Location	Current Location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	22/01/2025	Mak Solution (HEET)	659.1 BEL	0087328	1	19/05/2025	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	22/01/2025	Mak Solution (HEET)	659.1 BEL	0087329	2	19/05/2025	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	22/01/2025	Mak Solution (HEET)	659.1 BEL	0087330	3	19/05/2025	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	22/01/2025	MAK Solution	659.1 BEL	0087331	4	22/05/2025	Book