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Industrial marketing strategy (Record no. 10906)

MARC details
000 -LEADER
fixed length control field 00885nam a2200229 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780471119890
Terms of availability 186,954/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 WEB
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name WEBSTER, F.E
245 ## - TITLE STATEMENT
Title Industrial marketing strategy
Statement of responsibility, etc / Frederick E. Webster
250 ## - Edition Statement
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York
Name of publisher John Wiley & Sons Inc.
Year of publication c 1984.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii, 365p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.<br/>
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Industrial procurement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Industria marketing
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 22/01/2025 MAK Solution 658.802 WEB 0087094 1 21/05/2025 Book