Principles and practice of marketing (Record no. 10994)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01922nam a22002777a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526849533 |
| Terms of availability | TZS 103, 317/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 JOB |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jobber, David |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing |
| Statement of responsibility, etc | / David Jobber (Author) and Fiona Ellis-Chadwick (Author) |
| 250 ## - Edition Statement | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Maidenhead : |
| Name of publisher | McGraw Hill, |
| Year of publication | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxviii, 907 p. ; |
| Dimensions | 27cm. |
| Other physical details | col. ill. : |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes indexes ( p. 887 - p. 907) |
| 505 ## - Formatted Contents | |
| Formatted contents note | Part 1: FUNDAMENTALS OF MARKETINGChapter 1 Marketing and the Organization Chapter 2 The marketing environmentChapter 3 Sustainable Marketing and SocietyChapter 4 Customer Behaviour Chapter 5 Value Through RelationshipsChapter 6 Digital Marketing Analytics and Customer Insight Chapter 7 Market Segmentation and PositioningPart 2: CREATING CUSTOMER VALUEChapter 8 Value through Brands Chapter 9 Value through PricingChapter 10 Value through InnovationChapter 11 Value through ServicePart 3 Communicating and Delivering Customer ValueChapter 12 Introduction to Marketing Communication Chapter 13 The Marketing Communications Mix: Mass CommunicationsChapter 14 Digital Marketing and MediaChapter 15 Direct Marketing, Social Media and Direct MessagingChapter 16 Place: Distribution, Channel Management and RetailingPart 4 Marketing Planning and StrategyChapter 17 Marketing Strategy and Planning Chapter 18 Analysing Competitors and Creating a Competitive AdvantageChapter 19 Product strategy: lifecycle, portfolio and growth. Chapter 20 Global Marketing StrategyChapter 21 Managing Marketing Implementation |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer value |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Digital marketing and media |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chadwick, Fiona Ellis |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | Mak Solution (HEET) | 658.8 JOB | 0087077 | 1 | 11/06/2025 | Book |