Managerial Economics : (Record no. 11006)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03671nam a2200253 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781305506381 |
| Terms of availability | TZS 159,192/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 330.1 McG |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McGUIGAN, J.R. (Author) |
| 245 ## - TITLE STATEMENT | |
| Title | Managerial Economics : |
| Sub Title | applications, strategies and tactics |
| Statement of responsibility, etc | /James R. McGuigan, R. Charles Moyer, and Frederick H. deB Harris |
| 250 ## - Edition Statement | |
| Edition statement | 14th ed. |
| Remainder of edition statement | Student edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | Cengage Learning Inc, |
| Year of publication | c 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 689 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 505 ## - Formatted Contents | |
| Formatted contents note | Cover; Contents; Preface; About the Authors; Part 1: Introduction; Chapter 1: Introduction and Goals of the Firm; Chapter Preview; Managerial Challenge: How to Achieve Sustainability: Southern Company Electric Power Generation; 1-1 What Is Managerial Economics?; 1-2 The Decision-Making Model; 1-2a The Responsibilities of Management; What Went Right/What Went Wrong: Saturn Corporation; 1-2b Moral Hazard in Teams; 1-3 The Role of Profits; 1-3a Risk-Bearing Theory of Profit; 1-3b Temporary Disequilibrium Theory of Profit; 1-3c Monopoly Theory of Profit; 1-3d Innovation Theory of Profit. 1-3e Managerial Efficiency Theory of Profit1-4 Objective of the Firm; 1-4a The Shareholder Wealth-Maximization Model of the Firm; 1-5 Separation of Ownership and Control: The Principal-Agent Problem; 1-5a Divergent Objectives and Agency Conflict; 1-5b Agency Problem; 1-6 Implications of Shareholder Wealth Maximization; What Went Right/What Went Wrong: Eli Lilly Depressed by Loss of Prozac Patent; 1-6a Caveats to Maximizing Shareholder Value; 1-6b Residual Claimants; 1-6c Goals in the Public Sector and Not-for-Profit Enterprises; 1-6d Not-for-Profit Objectives. 1-6e The Efficiency Objective in Not-for-Profit OrganizationsSummary; Exercises; Case Exercise: Designing a Managerial Incentives Contract; Case Exercise: Shareholder Value of Renewable Energy from Wind Power at Hydro Co.: Is RE <C; Chapter 2: Fundamental Economic Concepts; Chapter Preview; Managerial Challenge: Why Charge 25 per Bag on Airline Flights?; 2-1 Demand and Supply: A Review; 2-1a The Diamond-Water Paradox and the Marginal Revolution; 2-1b Marginal Utility and Incremental Cost Simultaneously Determine Equilibrium Market Price; 2-1c Individual and Market Demand Curves. 2-1d The Demand Function2-1e Import-Export Traded Goods; International Perspectives: Exchange Rate Impacts on Demand: Cummins Engine Company; 2-1f Individual and Market Supply Curves; 2-1g Equilibrium Market Price of Gasoline; 2-2 Marginal Analysis; 2-2a Total, Marginal, and Average Relationships; 2-3 The Net Present Value Concept; 2-3a Determining the Net Present Value of an Investment; 2-3b Sources of Positive Net Present Value Projects; 2-3c Risk and the NPV Rule; 2-4 Meaning and Measurement of Risk; 2-4a Probability Distributions; 2-4b Expected Values. 2-4c Standard Deviation: An Absolute Measure of Risk2-4d Normal Probability Distribution; 2-4e Coefficient of Variation: A Relative Measure of Risk; What Went Right/What Went Wrong: Long-Term Capital Management (LTCM); 2-5 Risk and Required Return; Summary; Exercises; Case Exercise: Revenue Management at American Airlines; Part 2: Demand and Forecasting; Chapter 3: Demand Analysis; Chapter Preview; Managerial Challenge: Health Care Reform and Cigarette Taxes; 3-1 Demand Relationships; 3-1a The Demand Schedule Defined; 3-1b Constrained Utility Maximization and Consumer Behavior<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Demand analysis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global economy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MOYER, R. C. |
| Titles and other words associated with a name | (Author) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | deB. HARRIS, F. H. |
| Titles and other words associated with a name | (Author) |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK Solution | 330.1 McG | 0087148 | 1 | 18/06/2025 | Book |