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Business model generation : (Record no. 11011)

MARC details
000 -LEADER
fixed length control field 02764nam a2200241 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780470876411
Terms of availability TZS 91,017/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number REF 658.4012 OST
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name OSTERWALDER, A. (Author)
245 ## - TITLE STATEMENT
Title Business model generation :
Sub Title a handbook of visionaries, game changers, and challengers
Statement of responsibility, etc /Alexander Osterwalder and Yves Pigneur
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, New Jersey:
Name of publisher John Wiley & Sons,
Year of publication c 2010.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 281 p. :
Other physical details col. ill. ;
Dimensions 19 cm.
505 ## - Formatted Contents
Formatted contents note <br/>1: Canvas<br/>Definition of a business model<br/>The 9 building blocks<br/>The business model canvas<br/>2: Patterns<br/>Unbundling business models<br/>The long tail<br/>Multi-sided platforms<br/>FREE as a business model<br/>Open business models<br/>3: Design<br/>Customer insights<br/>Ideation<br/>Visual thinking<br/>Prototyping<br/>Storytelling<br/>Scenarios<br/>4: Strategy<br/>Business model environment<br/>Evaluating business models<br/>Business model perspective on blue ocean strategy<br/>Managing multiple business models<br/>5: Process<br/>Business model design process
520 ## - SUMMARY, ETC.
Summary, etc Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New business enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business organization
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Entrepreneurship
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PIGNEUR, Y.
Titles and other words associated with a name (Author)
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 22/01/2025 HEET REF 658.4012 OST 0087115 1 18/06/2025 Book