International marketing : (Record no. 11035)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00673nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9798823322683 |
| Terms of availability | TZs.756,900/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 INT |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing : |
| Sub Title | winning in the new global economy/ |
| Statement of responsibility, etc | edited by Christopher L. Myers |
| 250 ## - Edition Statement | |
| Edition statement | 2nd.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | San Diego : |
| Name of publisher | Cognella Academic Publishing., |
| Year of publication | c2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv,223p.: |
| Other physical details | ill,; |
| Dimensions | 24cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes references p.215 - 218 |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global Economy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Global Branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International Marketing Planning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, Christopher L. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution | 658.84 INT | 0087669 | 1 | 09/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution | 658.84 INT | 0087670 | 2 | 09/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution | 658.84 INT | 0087671 | 3 | 09/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution | 658.84 INT | 0087672 | 4 | 09/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution | 658.84 INT | 0087673 | 5 | 09/07/2025 | Book |