Communication theories: (Record no. 11038)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01391nam a2200253 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292042855 |
| Terms of availability | TZS 176,876/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 SEV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SEVERIN, Werner J. |
| 245 ## - TITLE STATEMENT | |
| Title | Communication theories: |
| Sub Title | origins, methods, and uses in the mass media / |
| Statement of responsibility, etc | Werner J. Severin and James W. Tankard |
| 250 ## - Edition Statement | |
| Edition statement | 5th ed. : |
| Remainder of edition statement | New international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow, Essex : |
| Name of publisher | Pearson, |
| Year of publication | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 411p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes references (p.401-411). |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and cong. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Models in mass communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media environment |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media language |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TANKARD, James W. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution (HEET) | 302.23 SEV | 0087683 | 1 | 09/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution (HEET) | 302.23 SEV | 0087684 | 2 | 09/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mark Solution (HEET) | 302.23 SEV | 0087685 | 3 | 09/07/2025 | Book |