International marketing / (Record no. 11050)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03625cam a22003134a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781506389226 |
| Terms of availability | TZS 189,505/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781506389219 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781506389226 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 150638921X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1506389228 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 BAA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baack, Daniel W. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Czarnecka, Barbara (Author) and Baack, Donald (Author) |
| 250 ## - Edition Statement | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London. : |
| Name of publisher | SAGE, |
| Year of publication | c2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxix, 632 p. : |
| Other physical details | col. ill., col. maps ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references ( p. 579 - p. 619) and index ( p. 620- p.632). |
| 505 ## - Formatted Contents | |
| Formatted contents note | List of tables, figures and maps<br/>About the authors<br/>Preface<br/>Acknowledgements<br/>Online resources<br/>PART I. ESSENTIALS OF INTERNATIONAL MARKETING. 1. Introduction to international marketing<br/>2. Culture in international marketing<br/>3. Global trade and integration<br/>4. Country selection and entry strategies<br/>5. International marketing planning, organizing, and control<br/>PART II. INTERNATIONAL MARKETS AND MARKET RESEARCH. 6. Markets and segmentation in an international context<br/>7. International positioning<br/>8. Market research in the international environment<br/>PART III. INTERNATIONAL PRODUCT MARKETING. 9. International product and brand marketing<br/>10. International product standardization and adaptation<br/>PART IV. INTERNATIONAL PRICING AND FINANCE. 11. International pricing<br/>12. International finance and pricing implications<br/>PART V. INTERNATIONAL PLACE OR DISTRIBUTION. 13. International marketing channel management<br/>14 International distribution: exporting and retailing<br/>PART VI. INTERNATIONAL PROMOTION. 15. Globally integrated marketing communications<br/>16. International sales promotions and public relations<br/>Notes<br/>bibliography<br/>Glossary<br/>Index<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: more global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka; brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries; new coverage of digital advances and social media marketing; updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography; additional videos supplementing the comprehensive online resource package for students and lecturers. A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czarnecka, Barbara |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mak Solution (HEET) | 658.84 BAA | 0087618 | 1 | 10/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mak Solution (HEET) | 658.84 BAA | 0087619 | 2 | 10/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mak Solution (HEET) | 658.84 BAA | 0087620 | 3 | 10/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/07/2025 | Mak Solution (HEET) | 658.84 BAA | 0087621 | 4 | 10/07/2025 | Book |