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Consumer behavior : (Record no. 11051)

MARC details
000 -LEADER
fixed length control field	04885cam a22002774a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9783658394752
Terms of availability	TZS 216,693/=
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9783658394769
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	3658394765
040 ## - CATALOGING SOURCE
Original cataloging agency	MUL
Language of cataloging	eng
Description conventions	AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342 HOF
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Hoffmann, Stefan
245 10 - TITLE STATEMENT
Title	Consumer behavior :
Statement of responsibility, etc	Stefan Hoffmann (Author) and Payam Akbar (Author)
Sub Title	/understanding consumers--designing marketing activities
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Wiesbaden :
Name of publisher	Springer,
Year of publication	c2023.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xi, 187p. :
Other physical details	ill. ;
Dimensions	22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes references ( p.185- p.187).
505 ## - Formatted Contents
Formatted contents note	Intro<br/>Preface to the Second Edition<br/>Contents<br/>1: Consumer and Behavior<br/>1.1 What Is Consumer Behavior?<br/>1.2 Why Is Knowledge About Consumer Behavior Important?<br/>1.3 Explanatory Models of Consumer Behavior<br/>1.3.1 Total Models of Consumer Behavior<br/>1.3.1.1 Structural Models<br/>1.3.1.2 Process Models<br/>1.3.2 Partial Models of Consumer Behavior<br/>1.4 Overview of Consumer Behavior Topics<br/>1.5 Learning Aid<br/>Further Reading<br/>References<br/>2: Consumer Behavior Research<br/>2.1 Object and Tasks of Consumer Behavior Research<br/>2.2 Basic Research Approaches 2.2.1 Quantitative Research Methods<br/>2.2.2 Qualitative Research Methods<br/>2.2.3 Mixed Methods as a Link Between Research Approaches<br/>2.3 Primary vs. Secondary Research<br/>2.4 Forms of Information Retrieval<br/>2.4.1 Surveys and Operationalization of Constructs<br/>2.4.2 Observation of Subjects<br/>2.4.3 Instrument-Based Procedures and Consumer Neuroscience<br/>2.4.4 Experiments and the Proof of Causality<br/>2.5 Learning Aid<br/>Further Reading<br/>References<br/>3: Motivation<br/>3.1 Characteristics of Motivated Action<br/>3.1.1 Motives and Motivation<br/>3.1.2 Pursuit of Effectivity 3.1.3 Goal Engagement and Goal Disengagement<br/>3.2 Motivation as a Product of Person and Situation<br/>3.2.1 Personal Factors<br/>3.2.2 Situational Factors<br/>3.3 Explaining Consumer Behavior Through Motivational Theories<br/>3.3.1 Content Theories of Motivation<br/>3.3.1.1 Maslow's Hierarchy of Needs<br/>3.3.1.2 Herzberg's Two-Factor Theory<br/>3.3.2 Process Theories of Motivation: The VIE Theory<br/>3.3.3 Regulatory Focus Theory<br/>3.3.4 Lewin's Field Theory<br/>3.4 Motives of Consumer Behavior<br/>3.4.1 Cross-Behavioral Consumer Motives<br/>3.4.2 Behavior-Specific Consumer Motives 3.5 Measurement of Motives<br/>3.6 Learning Aid<br/>Further Reading<br/>References<br/>4: Emotion<br/>4.1 Characteristics of Emotions<br/>4.1.1 Features of Emotions<br/>4.1.2 Components of an Emotion<br/>4.1.3 From Consumer Emotion to Consumer Motivation<br/>4.2 Emotion Theories to Explain Consumer Behavior<br/>4.2.1 Biological Approaches<br/>4.2.2 Cognitive Approaches<br/>4.2.2.1 Two-Factor Theory of Emotion<br/>4.2.2.2 Protection Motivation Theory<br/>4.3 Making Consumer Emotions Measurable<br/>4.3.1 Verbal Procedures<br/>4.3.2 Instrument-Based Procedures<br/>4.4 Learning Aid<br/>Further Reading
520 ## - SUMMARY, ETC.
Summary, etc	his book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the long term. Why is the shopping cart fuller than planned? Why do people want the latest smartphone so badly? The authors clarify these and other questions by first summarizing how motivational, emotional, and cognitive processes determine consumer behavior. They then show how consumer groups differ in their behavior and what role the social, physical and media environment plays. The book follows a consistent didactic concept. As a reader, you observe the fictional characters Lea and Ben in numerous consumption situations and learn about essential theories and models of consumer behavior. Case studies, descriptions of relevant studies, QR codes for video content and questions for self-monitoring ensure quick comprehension and effective learning. The content Consumers and behaviour Consumer Behavior Research Motivation, emotion, cognition, attitude, decision Interindividual differences Social environment, physical environment, media environment Changing consumer behaviour The authors Prof. Dr. Stefan Hoffmann is Professor of Marketing at the Christian-Albrechts-Universitat in Kiel. Dr. Payam Akbar is a business psychologist. He researches and teaches on the topics of marketing management and consumer behavior at the Chair of Marketing at Christian Albrechts University in Kiel. Previously, he gained several years of professional experience in the field of e-commerce and multi-channel retailing. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation
546 ## - LANGUAGE NOTE
Language note	eng
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Motivation research (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Emotion
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Consumer behavior research
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Akbar, Payam
942 ## - ADDED ENTRY ELEMENTS
Item type	Book

Holdings
Permanent Location	Current Location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	25/06/2025	Mak Solution (HEET)	658.8342 HOF	0087482	1	10/07/2025	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	25/06/2025	Mak Solution (HEET)	658.8342 HOF	0087483	2	10/07/2025	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	25/06/2025	Mak Solution (HEET)	658.8342 HOF	0087484	3	10/07/2025	Book