Visual content marketing: (Record no. 11064)
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| 000 -LEADER | |
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| fixed length control field | 06047nam a2200337 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119157434 |
| Terms of availability | TZS 78,300/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119158554 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119158547 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1119158559 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1119158540 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1119157439 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 GAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gamble, Stephen |
| 245 ## - TITLE STATEMENT | |
| Title | Visual content marketing: |
| Sub Title | leveraging infographics, video, and interactive media to attract and engage customers |
| Statement of responsibility, etc | / Stephen Gamble (Author) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken : |
| Name of publisher | Wiley, |
| Year of publication | c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii,346 p.: |
| Other physical details | col. ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index (p.332 - p. 346). |
| 505 ## - Formatted Contents | |
| Formatted contents note | Acknowledgements<br/>About the author<br/>About the content<br/>About frame concepts<br/>Dedication<br/>Foreword<br/>References<br/>Prologue: a call to visual action about the author and this book<br/>First-hand knowledge of communication challenges and visual solution<br/>Presented from the perspective of a business person, not a designer about this book<br/>Main sections<br/>Brief contents<br/>Contents<br/>Preface<br/>Authors' acknowledgements<br/>Part 1 An introduction to marketing communications<br/>1 The scope of marketing communications<br/>Aims and learning objectives<br/>Introduction<br/>Defining marketing communications<br/>The engaging role of marketing communications<br/>The tasks of marketing communications<br/>The marketing communications mix<br/>Marketing communications in context<br/>Marketing communications in a customer journey context<br/>Delivering consumer experiences Marketing communications in an international context<br/>Standardisation versus adaptation<br/>Global consumer culture theory<br/>The impact of social media in a global context<br/>Marketing communications in a technological context<br/>Big Data<br/>Data management platforms<br/>Programmatic technologies<br/>Mobile<br/>Consolidation and convergence<br/>Marketing communications in an ethical context<br/>Comment<br/>Key points<br/>Case: From running shops to serving customers: The Tesco turnaround story<br/>Review questions<br/>References<br/>2 Communication: theory, interactivity and influencers Aims and learning objectives<br/>Introduction<br/>A linear model of communications<br/>Issues associated with the linear communication process<br/>The influencer model of communications<br/>The interactional model of communications<br/>Dialogue<br/>Relational approaches to communications<br/>Word-of-mouth communications<br/>Definition and motives<br/>Opinion leaders<br/>Opinion formers<br/>Developing brands with word-of-mouth communications<br/>Influencer marketing<br/>Amplification<br/>Visual communication<br/>Brands and the use of visual communication<br/>Adoption and diffusion<br/>Process of diffusion Key points<br/>Case: Gymshark<br/>Review questions<br/>References<br/>3 Understanding buyer behaviour and improving engagement<br/>Aims and learning objectives<br/>Introduction<br/>Information processing<br/>Attention<br/>Perception<br/>Learning<br/>Attitudes<br/>Decision making<br/>Fear, uncertainty and perceived risk<br/>Decision-making processes<br/>Consumer purchase decision-making processes<br/>Organisational decision-making processes<br/>Social selling<br/>Ethics and decision making<br/>Involvement theory<br/>The influence of mobile technologies on buyer behaviour<br/>Usage<br/>Multitasking and layering media Attention levels<br/>Visual vocabulary<br/>Chat<br/>User-generated content<br/>Contemporary approaches to understanding buyer behaviour<br/>Hedonic consumption<br/>Tribal consumption<br/>Ethical consumption<br/>Behavioural economics<br/>Key points<br/>Case: How Aldi re-energised an existing advertising concept to reignite growth<br/>Review questions<br/>References<br/>4 How does marketing communications work?<br/>Aims and learning objectives<br/>Introduction<br/>Engagement and the role of marketing communications<br/>How does marketing communications work?<br/>Interpretation 1: sequential models<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts.-Generate high-quality leads and revenue with infographics, video, data visualizations, and more -Identify the visual marketing and engagement strategies that will work for your business -Source and manage talented content suppliers who will deliver on your strategic vision -Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect<br/><br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business & economics |
| Form subdivision | Organizational Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business & economics |
| Form subdivision | Industrial Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business & economics |
| Form subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business & economics |
| Form subdivision | Management Science |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing sur Internet |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Media |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Tanga Campus College | Mzumbe University Tanga Campus College | 25/06/2025 | Mak Solution (HEET) | 658.872 GAM | TCC0087505 | 1 | 11/07/2025 | Book | ||||
| Mzumbe University Tanga Campus College | Mzumbe University Tanga Campus College | 25/06/2025 | Mak Solution (HEET) | 658.872 GAM | TCC0087506 | 2 | 11/07/2025 | Book | ||||
| Mzumbe University Tanga Campus College | Mzumbe University Tanga Campus College | 25/06/2025 | Mak Solution (HEET) | 658.872 GAM | TCC0087507 | 3 | 11/07/2025 | Book |