The customer centricity playbook : (Record no. 11069)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01761nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781613630907 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 FAD |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | FADER, P. |
| 245 ## - TITLE STATEMENT | |
| Title | The customer centricity playbook : |
| Sub Title | implement a winning strategy driven by customer lifetime value |
| Statement of responsibility, etc | Peter S. Fader (Author) Sarah Toms (Author) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Philadelphia : |
| Name of publisher | Wharton Digital Press, |
| Year of publication | C. 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 120p. : |
| Other physical details | ill. ; |
| Dimensions | 21cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes indexes |
| 505 ## - Formatted Contents | |
| Formatted contents note | etting a Strategic Course to Maximize Customer Value<br/>Customer Acquisition and Growing Your Best Customer Base<br/>Using Customer Centricity to Tune Retention and Development Tactics<br/>CRM's Place in Creating a Value-Based Strategy<br/>The Role of Customer Centricity in Corporate Valuation<br/>Agile Change Management and Customer Centricity<br/>Conclusion: Customer Centricity from Concept to Playbook to Action |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth--and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stopwasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Gestion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | TOMS, Sarah |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/07/2025 | MAK Solution (HEET) | 658.8121 FAD | 0087643 | 1 | 11/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/07/2025 | MAK Solution (HEET) | 658.8121 FAD | 0087644 | 2 | 11/07/2025 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/07/2025 | MAK Solution (HEET) | 658.8121 FAD | 0087645 | 3 | 11/07/2025 | Book |