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Social customer relationship management (Social-CRM) in the era of Web 4.0 (Record no. 11073)

MARC details
000 -LEADER
fixed length control field	02225nam a2200241 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9781799895541
Terms of availability	TZS 743,850/=
040 ## - CATALOGING SOURCE
Original cataloging agency	MUL
Language of cataloging	eng.
Description conventions	AACR
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.812 AMM
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name	AMMARI, N. B. (Author)
245 ## - TITLE STATEMENT
Title	Social customer relationship management (Social-CRM) in the era of Web 4.0
Statement of responsibility, etc	/Nedra Bahri Ammari
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Hershey :
Name of publisher	IGI Global,
Year of publication	c 2022.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxi, 317 p. :
Other physical details	ill. ;
Dimensions	25 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes references and index
505 ## - Formatted Contents
Formatted contents note	<br/>Chapter 1. A machine learning approach to classify the telecommunication customers based on their profitability<br/>Chapter 2. Website usability, website interactivity, and website personality as drivers of online purchase<br/>Chapter 3. A conceptual framework of the challenges and benefits of social customer relationship management<br/>Chapter 4. Towards integrating the customer-supplier relationship in perceived value conceptualization<br/>Chapter 5. Using social media to manage customer expectations and quality perceptions in the hospitality industry<br/>Chapter 6. Environmental sustainability, value co-creation, and innovation in service industries with the lens of S-D logic<br/>Chapter 7. Defining and measuring the perceived quality of a virtual community<br/>Chapter 8. Data mining for CRM: extracting customer knowledge from data<br/>Chapter 9. Deep learning approach for detecting customer churn in telecommunication industry<br/>Chapter 10. Customer journey redefined: social-CRM and beyond<br/>Chapter 11. Social customer relationship management (S-CRM)<br/>Chapter 12. Social network customer relationship management for orchestras: a case study on Hong Kong Philharmonic Orchestra
520 ## - SUMMARY, ETC.
Summary, etc	This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"-- Provided by publisher
546 ## - LANGUAGE NOTE
Language note	eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Social media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Era of Web 4.0
942 ## - ADDED ENTRY ELEMENTS
Item type	Book

Holdings
Permanent Location	Current Location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	25/06/2025	MAK SOLUTION	658.812 AMM	0087450	1	11/07/2025	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	25/06/2025	MAK SOLUTION	658.812 AMM	0087451	2	11/07/2025	Book
Mzumbe University Main Campus Library	Mzumbe University Main Campus Library	25/06/2025	MAK SOLUTION	658.812 AMM	0087452	3	11/07/2025	Book