International marketing strategy : (Record no. 11088)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02308nam a2200265 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781473778696 |
| Terms of availability | TZS 155,001/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 DOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | DOOLE, I. (Author) |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing strategy : |
| Sub Title | analysis, development and implementation |
| Statement of responsibility, etc | /Isobel Doole, Robin Lowe and Alexandra Kenyon |
| 250 ## - Edition Statement | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | United Kingdom : |
| Name of publisher | Cengage Learning , |
| Year of publication | c 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 511 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index p. 502 - 511 |
| 505 ## - Formatted Contents | |
| Formatted contents note | An introduction to international marketing<br/>The world trading environment<br/>Social and cultural considerations in international marketing<br/>International marketing research and opportunity analysis<br/>International niche marketing strategies for small- and medium-sized enterprises<br/>Global strategies<br/>Market entry strategies<br/>International product and service management<br/>International communications<br/>The management of international distribution and logistics<br/>Pricing for international markets<br/>Strategic planning in technology-driven international markets<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment."-- Publisher's description |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | LOWE, R. |
| Titles and other words associated with a name | (Author) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | KENYON, A. |
| Titles and other words associated with a name | (Author) |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 22/01/2025 | MAK SOLUTION | 658.84 DOO | 0087159 | 1 | 16/07/2025 | Book |