Consumer behavior / (Record no. 11133)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01242nam a2200241 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781292269245 |
| Terms of availability | 175,324 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng. |
| Description conventions | AACR2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 SCH |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SCHIFFMAN, L.G |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior / |
| Statement of responsibility, etc | Leon G. Schiffman (Author) and Joseph Wisenblit (Author) |
| 250 ## - Edition Statement | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | Pearson |
| Year of publication | c 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 508p. ; |
| Other physical details | col ill. : |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Decision making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing ethics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | WISENBLIT, J. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 11/09/2025 | MAK Solution (MZUMBE) | 658.8342 SCH | 0087738 | 1 | 24/09/2025 | Book |