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Strategic brand management : (Record no. 11209)

MARC details
000 -LEADER
fixed length control field 02500nam a2200253 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781292314969
Terms of availability TZS 188,218/=
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng.
Description conventions AACR2
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 KEL
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name KELLER, K.L (Author)
245 ## - TITLE STATEMENT
Title Strategic brand management :
Sub Title building, measuring, and managing brand equity
Statement of responsibility, etc / Kevin Lane Keller and Vanitha Swaminathan
250 ## - Edition Statement
Edition statement 5th ed.
Remainder of edition statement Global edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Harlow:
Name of publisher Pearson Education Limited,
Year of publication c 2020.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 621 p. :
Other physical details color ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Icludes index p. 609 - 621
505 ## - Formatted Contents
Formatted contents note <br/>PART I: STRATEGIC BRAND MANAGEMENT: AN INTRODUCTION 1. Brands and Brand Management PART II: DEVELOPING A BRAND STRATEGY 2. Customer-Based Brand Equity and Brand Positioning 3. Brand Resonance and Brand Value Chain PART III: DESIGNING AND IMPLEMENTING BRAND MARKETING PROGRAMS 4. Choosing Brand Elements to Build Brand Equity 5. Designing Marketing Programs to Build Brand Equity 6. Integrating Marketing Communications to Build Brand Equity 7. Branding in the Digital Era 8. Leveraging Secondary Brand Associations to Build Brand Equity PART IV: MEASURING AND INTERPRETING BRAND PERFORMANCE 9. Developing a Brand Equity Measurement and Management System 10. Measuring Sources of Brand Equity: Capturing Customer Mind-Set 11. Measuring Outcomes of Brand Equity: Capturing Market Performance PART V: GROWING AND SUSTAINING BRAND EQUITY 12. Designing and Implementing Brand Architecture Strategies 13. Introducing and Naming New Products and Brand Extensions 14. Managing Brands Over Time 15. Managing Brands Over Geographic Boundaries and Market Segments PART VI: CLOSING PERSPECTIVES 16. Closing Observations
520 ## - SUMMARY, ETC.
Summary, etc This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand name products Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Business and Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Brand management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name SWAMINATHAN, V.
Titles and other words associated with a name (Author)
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 11/09/2025 MAK Solution (MU) REF 658.827 KEL 0087772 1 26/09/2025 Book
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 11/09/2025 MAK Solution (MU) REF 658.827 KEL 0087773 2 26/09/2025 Book