Strategic product creation : (Record no. 12021)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02281cam a2200277 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071486552 |
| Terms of availability | TZS 10,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCCL |
| Language of cataloging | eng. |
| Description conventions | AACR 2nd rev. ed. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.575 KER |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kerber, Ronald L. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic product creation : |
| Sub Title | deliver customer satisfaction from every level of your company / |
| Statement of responsibility, etc | Ronald L. Kerber and Timothy M. Laseter, with Max Russell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 318 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - Formatted Contents | |
| Formatted contents note | Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher<br/> |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Production engineering. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Laseter, Timothy M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Russell, Max. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip071/2006030953.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/03/2013 | TBST | 658.575 KER | 005164 | 1 | 06/10/2025 | Book |