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Marketing/ (Record no. 12349)

MARC details
000 -LEADER
fixed length control field 00642nam a22002297a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780073529936
Terms of availability TZS 10,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency MCCL
Language of cataloging eng.
Description conventions AACR 2nd rev. ed.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 KER
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Kerin, Roger A.
245 ## - TITLE STATEMENT
Title Marketing/
Statement of responsibility, etc Roger A. Kerin, Steven W. Hartley and William Rudelius
250 ## - Edition Statement
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York:
Name of publisher McGraw-Hill/Irwin,
Year of publication c2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages liii,746p.:
Other physical details ill.;
Dimensions 27cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes index
546 ## - LANGUAGE NOTE
Language note eng.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 01/03/2012 TBST 658.8 KER 005297 1 09/10/2025 Book
        Mzumbe University-Mbeya Campus Library Mzumbe University-Mbeya Campus Library 01/03/2012 TBST 658.8 KER 005298 2 09/10/2025 Book