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Basic marketing : (Record no. 12391)

MARC details
000 -LEADER
fixed length control field	01991cam a22002534a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9781259060762
Terms of availability	TZS 131,220/=
040 ## - CATALOGING SOURCE
Original cataloging agency	MCCL
Language of cataloging	eng.
Description conventions	AACR 2nd rev. ed.
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 PER
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Perreault, William D.
245 10 - TITLE STATEMENT
Title	Basic marketing :
Sub Title	a marketing strategy planning approach /
Statement of responsibility, etc	William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy.
250 ## - Edition Statement
Edition statement	19th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	New York:
Name of publisher	McGraw-Hill Irwin,
Year of publication	c2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xl,726p. :
Other physical details	ill.(some col.);
Dimensions	29cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes index
505 ## - Formatted Contents
Formatted contents note	Marketing's value to consumers, firms, and society<br/>Marketing strategy planning<br/>Evaluating opportunities in the changing marketing environment<br/>Focusing marketing strategy with segmentation and positioning<br/>Demographic dimensions of global consumer markets<br/>Final consumers and their buying behavior<br/>Business and organizational customers and their buying behavior<br/>Improving decisions with marketing information<br/>Elements of product planning for goods and services<br/>Product management and new-product development<br/>Place and development of channel systems<br/>Distribution customer service and logistics<br/>Retailers, wholesalers, and their strategy planning<br/>Promotion : introduction to integrated marketing communications<br/>Personal selling and customer service<br/>Advertising and sales promotion<br/>Pricing objectives and policies<br/>Price setting in the business world<br/>Implementing and controlling marketing plans : evolution and revolution<br/>Managing marketing's link with other functional areas<br/>Ethical marketing in a consumer-oriented world : appraisal and challenges<br/>Appendix A: Economics fundamentals<br/>Appendix B: Marketing arithmetic<br/>Appendix C: Career planning in marketing<br/>Video cases<br/>Cases<br/>Computer-aided problems
546 ## - LANGUAGE NOTE
Language note	eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Managing marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Creating marketing plan
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Cannon, Joseph P.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS
Item type	Book

Holdings
Permanent Location	Current Location	Date acquired	Full call number	Accession Number	Copy number	Price effective from	Koha item type
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/01/2017	658.8 PER	005326	1	09/10/2025	Book
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/01/2017	658.8 PER	005327	2	09/10/2025	Book
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/01/2017	658.8 PER	005328	3	09/10/2025	Book
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/01/2017	658.8 PER	005330	4	09/10/2025	Book