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Basic marketing : (Record no. 12394)

MARC details
000 -LEADER
fixed length control field	02001cam a22002534a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	9780073381053
Terms of availability	TZS10,000/=
040 ## - CATALOGING SOURCE
Original cataloging agency	MCCL
Language of cataloging	eng.
Description conventions	AACR 2nd rev. ed.
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 PER
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Perreault, William D.
245 10 - TITLE STATEMENT
Title	Basic marketing :
Sub Title	a marketing strategy planning approach /
Statement of responsibility, etc	William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy.
250 ## - Edition Statement
Edition statement	17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Name of publisher	McGraw-Hill Irwin,
Year of publication	c2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxxvii, 758 [34] p. :
Other physical details	ill.(some col.);
Dimensions	29cm.
500 ## - GENERAL NOTE
General note	Includes index
505 ## - Formatted Contents
Formatted contents note	Marketing's value to consumers, firms, and society<br/>Marketing strategy planning<br/>Evaluating opportunities in the changing marketing environment<br/>Focusing marketing strategy with segmentation and positioning<br/>Demographic dimensions of global consumer markets<br/>Final consumers and their buying behavior<br/>Business and organizational customers and their buying behavior<br/>Improving decisions with marketing information<br/>Elements of product planning for goods and services<br/>Product management and new-product development<br/>Place and development of channel systems<br/>Distribution customer service and logistics<br/>Retailers, wholesalers, and their strategy planning<br/>Promotion : introduction to integrated marketing communications<br/>Personal selling and customer service<br/>Advertising and sales promotion<br/>Pricing objectives and policies<br/>Price setting in the business world<br/>Implementing and controlling marketing plans : evolution and revolution<br/>Managing marketing's link with other functional areas<br/>Ethical marketing in a consumer-oriented world : appraisal and challenges<br/>Appendix A: Economics fundamentals<br/>Appendix B: Marketing arithmetic<br/>Appendix C: Career planning in marketing<br/>Video cases<br/>Cases<br/>Computer-aided problems
546 ## - LANGUAGE NOTE
Language note	eng.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Managing marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Creating marketing plan
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Cannon, Joseph P.,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	McCarthy, E. Jerome
942 ## - ADDED ENTRY ELEMENTS
Item type	Book

Holdings
Permanent Location	Current Location	Date acquired	Source of acquisition	Full call number	Accession Number	Copy number	Price effective from	Koha item type
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/08/2012	TBST	658.8 PER	005331	1	09/10/2025	Book
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/08/2012	TBST	658.8 PER	005332	2	09/10/2025	Book
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/08/2012	TBST	658.8 PER	005333	3	09/10/2025	Book
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/08/2012	TBST	658.8 PER	005334	4	09/10/2025	Book
Mzumbe University-Mbeya Campus Library	Mzumbe University-Mbeya Campus Library	01/08/2012	TBST	658.8 PER	005335	5	09/10/2025	Book