Fundamentals of marketing / (Record no. 12398)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00591pam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788174466235 |
| Terms of availability | TZS 30, 800/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCCL |
| Language of cataloging | eng. |
| Description conventions | AACR 2nd rev. ed. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAJ |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Raju, M. S. |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of marketing / |
| Statement of responsibility, etc | M. S. Raju, J.V. Prabhakara Rao and K. Madhavilatha |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Excel Books, |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 174p. : |
| Other physical details | ill. ; |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rao, J.V. Prabhakara |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madhavilatha, K. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/01/2013 | 658.8 RAJ | 005347 | 1 | 09/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/01/2013 | 658.8 RAJ | 005348 | 2 | 09/10/2025 | Book |