Services marketing: (Record no. 12399)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00703nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781266287152 |
| Terms of availability | TZS 103,140/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCCL |
| Language of cataloging | eng. |
| Description conventions | AACR 2nd rev. ed. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SER |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing: |
| Sub Title | integrating customer focus across the firm / |
| Statement of responsibility, etc | Alan Wilson...[et al.] |
| 250 ## - Edition Statement | |
| Edition statement | 3rd European ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston: |
| Name of publisher | McGraw Hill, |
| Year of publication | c2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 538p. : |
| Other physical details | ill. ; |
| Dimensions | 26cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Services (Industrie) Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Managing service promises |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service design and standards |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, Alan |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/01/2017 | 658.8 SER | 005349 | 1 | 09/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/01/2017 | 658.8 SER | 005350 | 2 | 09/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/01/2017 | 658.8 SER | 005351 | 3 | 09/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/01/2017 | 658.8 SER | 005352 | 4 | 09/10/2025 | Book |