Strategic marketing : (Record no. 12415)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a2200217 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780195691689 |
| Terms of availability | TZS 21,635/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCCL |
| Language of cataloging | eng. |
| Description conventions | AACR 2nd rev.ed. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 WES |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | West, Douglas |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Sub Title | Creating competitive advantage / |
| Statement of responsibility, etc | Douglas West, John Ford and Essam Ibrahim |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Oxford, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 517p.: |
| Dimensions | ill. |
| Other physical details | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer equity |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ford, John |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ibrahim, Essam |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/11/2010 | Consortium | 658.8 WES | 005353 | 1 | 10/10/2025 | Book |