Fundamentals of marketing research/ (Record no. 12437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788188818365 |
| Terms of availability | TZS 47,345.5/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCCL |
| Language of cataloging | eng |
| Description conventions | AACR 2nd rev. ed. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 DAY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dayanandan, R. |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of marketing research/ |
| Statement of responsibility, etc | R. Dayanandan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Jodhpur : |
| Name of publisher | J. V. Publishing House, |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | [x], 350p. ; |
| Dimensions | 24cm. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Managing marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Qualitative research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/02/2011 | Consortium | 658.83 DAY | 005389 | 1 | 10/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/02/2011 | Consortium | 658.83 DAY | 005390 | 2 | 10/10/2025 | Book |