Consumer behavior : (Record no. 12451)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00747cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0618222154 |
| Terms of availability | TZS 139, 450/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MCCL |
| Language of cataloging | eng. |
| Description conventions | AACR 2nd rev. ed. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 ASS |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Assael, Henry. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Sub Title | a strategic approach / |
| Statement of responsibility, etc | Henry Assael. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Houghton Mifflin, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 631 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 27cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1104/2002109350-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1215/2002109350-t.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/03/2018 | 658.834 ASS | 005396 | 1 | 10/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/03/2018 | 658.834 ASS | 005397 | 2 | 10/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/03/2018 | 658.834 ASS | 005398 | 3 | 10/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/03/2018 | 658.834 ASS | 005399 | 4 | 10/10/2025 | Book | ||||
| Mzumbe University-Mbeya Campus Library | Mzumbe University-Mbeya Campus Library | 01/03/2018 | 658.834 ASS | 005400 | 5 | 10/10/2025 | Book |