Business marketing : (Record no. 12773)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01144cam a22002894a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072865784 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072865783 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Library |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 DWY |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dwyer, F. Robert |
| 245 10 - TITLE STATEMENT | |
| Title | Business marketing : |
| Sub Title | connecting strategy, relationships, and learning / |
| Statement of responsibility, etc | F. Robert Dwyer, John F. Tanner, Jr. |
| 250 ## - Edition Statement | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 683 p. : |
| Other physical details | ill., charts ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 652-660) and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Part 1: Business markets and business marketing<br/>Part 2: Foundation for creating value<br/>Part 3: Business marketing programming<br/>Part 4: Managing programs and customers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing strategy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Buyers behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Market opportunities |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tanner, John F. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0618/2004058191-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0618/2004058191-t.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/11/2010 | Tz. book supply | 658.8 DWY | U0005443 | 1 | 25/06/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/11/2010 | Tz. book supply | 658.8 DWY | U0005444 | 2 | 25/06/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/11/2010 | Tz. book supply | 658.8 DWY | U0005445 | 3 | 25/06/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/11/2010 | Tz. book supply | 658.8 DWY | U0005446 | 4 | 25/06/2026 | Book |