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Marketing / (Record no. 12779)

MARC details
000 -LEADER
fixed length control field 02419cam a22002414a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780073049021
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0073049026
040 ## - CATALOGING SOURCE
Original cataloging agency DCC Library
Language of cataloging eng.
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GRE
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Grewal, Dhruv.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc Dhruv Grewal, Michael Levy.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill Irwin,
Year of publication c2008.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1 v. (various pagings), col. maps :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 ## - Formatted Contents
Formatted contents note Section 1: Assessing the marketplace<br/>Section 2: understanding the marketplace<br/>Section 3: Targeting the marketplace<br/>Section 4: Value creation<br/>Section 5: Value capture<br/>Section 6: Value Delivery<br/>
520 ## - SUMMARY, ETC.
Summary, etc Marketing by Dhruv Grewal and Michael Levy provides a comprehensive introduction to the principles and practices of modern marketing. The book explains marketing as a customer-centered process of creating, communicating, delivering, and exchanging value to satisfy customer needs while achieving organizational objectives. It emphasizes that successful marketing goes beyond selling products by focusing on building long-term customer relationships, understanding consumer behavior, and developing strategies that create competitive advantage.<br/>The text covers the core elements of marketing, including strategic planning, market research, segmentation, targeting, positioning, product development, branding, pricing, distribution, and integrated marketing communications. It also explores the influence of ethical decision-making, corporate social responsibility, globalization, and digital technologies on marketing practice. Throughout the book, practical examples and real-world case studies demonstrate how organizations apply marketing concepts to solve business challenges and respond to changing market conditions.<br/>Overall, the book highlights that effective marketing is driven by a deep understanding of customers and the ability to deliver superior value. It serves as a valuable resource for students, educators, and business professionals seeking a solid foundation in marketing theory and its practical application in today's dynamic business environment.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levy, Michael,
Dates associated with a name 1950-
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0707/2006100298-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0707/2006100298-t.html
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 01/03/2012 Tz. Book Support Trust 658.8 GRE U0005454 1 01/07/2026 Book
        Mzumbe University Dar es Salaam Campus Library Mzumbe University Dar es Salaam Campus Library 01/03/2012 Tz. Book Support Trust 658.8 GRE U0005455 2 01/07/2026 Book