Marketing channels : (Record no. 12781)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02116cam a22002654a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0324186932 |
| Terms of availability | Tsh. 55,000/= |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780324186932 |
| Terms of availability | Tsh. 55,000/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Library |
| Language of cataloging | eng. |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 ROS |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rosenbloom, Bert. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing channels : |
| Sub Title | a management view / |
| Statement of responsibility, etc | Bert Rosenbloom. |
| 250 ## - Edition Statement | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mason, Ohio : |
| Name of publisher | Thomson/South-Western, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 649 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Part I: Marketing channel system<br/>Part II: Developing the marketing channel<br/>Part III: Managing the marketing channel<br/>Part IV: Additional perspectives on marketing channels |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing Channels: A Management View by Bert Rosenbloom provides a comprehensive examination of the design, management, and performance of marketing channels. The book explains how products and services move from producers to final consumers through wholesalers, retailers, agents, distributors, and other intermediaries. It emphasizes that effective channel management is a strategic source of competitive advantage because it improves customer satisfaction, reduces distribution costs, and increases market coverage.<br/>The book explores the process of designing marketing channels, selecting channel members, motivating and evaluating intermediaries, managing channel conflicts, and adapting channel strategies to changing market conditions. It also discusses the impact of globalization, technological innovation, e-commerce, and changing consumer behavior on channel management. Practical examples and case studies illustrate how organizations develop efficient distribution systems and maintain strong relationships with channel partners. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing channels. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing channels |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1215/2002116683-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1215/2002116683-t.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1302/2002116683-b.html |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/10/2008 | VUA | 658.87 ROS | U0005463 | 1 | 01/07/2026 | Book |