Strategic market management/ (Record no. 12881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9971513900 |
| Terms of availability | Tsh.19,311/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Library |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8AAK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker, David A |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic market management/ |
| Statement of responsibility, etc | David A. Aaker.- |
| 250 ## - Edition Statement | |
| Edition statement | 6th.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | John Wiley and Sons |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv,338p.: |
| Other physical details | ill.; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/07/2006 | R.K Printing | 658.8 AAK | U0005403 | 1 | 16/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/07/2006 | R.K Printing | 658.8 AAK | U0005404 | 2 | 16/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/07/2006 | R.K Printing | 658.8 AAK | U0005405 | 3 | 16/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/07/2006 | R.K Printing | 658.8 AAK | U0005406 | 4 | 16/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/07/2006 | R.K Printing | 658.8 AAK | U0005407 | 5 | 16/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/07/2006 | R.K Printing | 658.8 AAK | U0005408 | 6 | 16/07/2026 | Book |