Strategic marketing for nonprofit organizations (Record no. 13216)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01124nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120322592 |
| Terms of availability | TZs 16,991.91/= |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DCC Library |
| Language of cataloging | eng. |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 AND |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Adreasen, Alan R. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing for nonprofit organizations |
| Statement of responsibility, etc | / Alan R. Andreasen, Philip Kotler |
| 250 ## - Edition Statement | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River : |
| Name of publisher | Prentice Hall, |
| Year of publication | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 536 p. : |
| Other physical details | ill. , photos ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical reference and index |
| 505 ## - Formatted Contents | |
| Formatted contents note | Section I: Development a customer orientation<br/>Section II: Strategic planning and organization<br/>Section III: Developing and organizing resources<br/>Section IV: Designing the marketing mix<br/>Section V: Controlling marketing Strategies |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This sixth edition of an already well established text on nonprofit marketing maintains its unique behavioral focus and offers a powerful framework to understand how marketing is-and ought to be-used in the nonprofit environment |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/04/2009 | UN-NRB BOOKSHOP | 658.8 AND | U0005380 | 1 | 31/07/2026 | Book | ||||
| Mzumbe University Dar es Salaam Campus Library | Mzumbe University Dar es Salaam Campus Library | 01/06/2006 | UN-NRB BOOKSHOP | 658.8 AND | U0005387 | 1 | 31/07/2026 | Book |