Case studies in marketing management / (Record no. 5090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00886nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788182742901 |
| Terms of availability | TZS 42773.55 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GUP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gupta, S. L. |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing management / |
| Statement of responsibility, etc | S. L. Gupta and R. K. Suri |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi , |
| Name of publisher | Pentagon Press , |
| Year of publication | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 384 p . ; |
| Dimensions | 23 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing is a dynamic field and the marketing profession has to be innovative to understand the pulse of consumers and develop strategies to serve them better. Marketing fundamentals need to be sharpened on continuous basis using case studies, role plays, simulation, and projects. This book presents case studies in modern marketing management. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing India Management Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suri R. K. |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/10/2010 | Consortium | 658.8 GUP | 0065552 | 1 | 25/11/2022 | Book | For reference only. | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/10/2010 | Consortium | 658.8 GUP | 0065551 | 2 | 25/11/2022 | Book | For reference only. |