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Developing business strategies / (Record no. 5170)

MARC details
000 -LEADER
fixed length control field 00739pam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471183644 (cloth : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4012 AAK
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Aaker, David A.
245 10 - TITLE STATEMENT
Title Developing business strategies /
Statement of responsibility, etc David A. Aaker.
250 ## - Edition Statement
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Wiley,
Year of publication c1998.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 330 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/onix01/98010049.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0607/98010049-b.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0607/98010049-d.html
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 29/11/2022 658.4012 AAK 0046902 1 29/11/2022 Book