The hand book of field marketing : (Record no. 5324)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749453800 |
| Terms of availability | TZS 13,981.244 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 WIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | William Alison |
| 245 ## - TITLE STATEMENT | |
| Title | The hand book of field marketing : |
| Sub Title | A complete guide understanding and outsoucing face -to-face direct marketing / |
| Statement of responsibility, etc | Allson Williams and Roddy Mullin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Kogan page , |
| Year of publication | c2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv , 241 . : |
| Other physical details | ill . ; |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Direct marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sampling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Sales promotion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullin, Roddy |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/06/2009 | RK.printing | 658 .872 WIL | 0060874 | 1 | 01/12/2022 | Book | special reserve | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 30/06/2009 | R. K. Printing | 658.872 WIL | 0060875 | 2 | 08/12/2022 | Book |