Principles of marketing / (Record no. 5348)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01923cam a22002174a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130263125 (hardcover) |
| Terms of availability | TZs.12000/- |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler and Gary Armstrong. |
| 250 ## - Edition Statement | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Prentice Hall, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi, 785, [53] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - Formatted Contents | |
| Formatted contents note | Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction<br/>Strategic planning and the marketing process<br/>The marketing environment<br/>Developing marketing opportunities and strategies. Marketing research and information systems<br/>Consumer markets and consumer buyer behavior<br/>Business markets and business buyer behavior<br/>Market segmentation, targeting, and positioning for competitive advantage<br/>Developing the marketing mix. Product and services strategy<br/>New-product development and product life-cycle strategies<br/>Pricing products: pricing considerations and approaches<br/>Pricing products: pricing strategies<br/>Distribution channels and logistics management<br/>Retailing and wholesaling<br/>Integrated marketing communications strategy<br/>Advertising, sales promotion, and public relations<br/>Personal selling and sales management<br/>Direct and online marketing: the new marketing model<br/>Managing marketing. Competitive strategies: attracting, retaining, and growing customers<br/>The global marketplace<br/>Marketing and society: social responsibility and marketing ethics<br/>Appendix 1: Measuring and forecasting demand<br/>Appendix 2: Marketing arithmetic<br/>Appendix 3: Careers in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| Geographic subdivision | Europe |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing--Management |
| Geographic subdivision | Europe |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer relations--Management |
| Geographic subdivision | Europe |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 01/11/2014 | TBST | 658.8 KOT | 0078826 | 1 | 01/12/2022 | Book |