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Marketing management : (Record no. 5371)

MARC details
000 -LEADER
fixed length control field 01554pam a2200253 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 007049097X
Terms of availability TZs.8000/-
040 ## - CATALOGING SOURCE
Original cataloging agency MUL
Language of cataloging eng
Description conventions AACR
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GUI
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Guiltinan, Joseph P.
245 10 - TITLE STATEMENT
Title Marketing management :
Sub Title strategies and programs /
Statement of responsibility, etc Joseph P. Guiltinan, Gordon W. Paul and Thomas J. Madden.
250 ## - Edition Statement
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher McGraw-Hill Companies,
Year of publication c1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 463 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 443-446) and index.
505 ## - Formatted Contents
Formatted contents note Ch. 1. Market Orientation, Marketing Management, and the Marketing Planning Process<br/>Ch. 2. Corporate Marketing Planning<br/>Ch. 3. Market Analysis<br/>Ch. 4. Target Marketing and Competitive Advantage<br/>Ch. 5. Market Measurement<br/>Ch. 6. Profitability and Productivity Analysis<br/>Ch. 7. Marketing Strategies<br/>Ch. 8. Product-Development Programs<br/>Ch. 9. Pricing Programs<br/>Ch. 10. Advertising Programs<br/>Ch. 11. Sales-Promotion and Direct Marketing Programs<br/>Ch. 12. Sales and Distribution Programs<br/>Ch. 13. Managing Sales and Distribution<br/>Ch. 14. Organizing and Managing Marketing and Sales Programs<br/>Ch. 15. The Annual Marketing Plan<br/>App. Selected Sources of Information for Marketing Manager
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Madden, Thomas J.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh022/96027233.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/mh022/96027233.html
942 ## - ADDED ENTRY ELEMENTS
Item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Source of acquisition Full call number Accession Number Copy number Price effective from Koha item type
        Mzumbe University Main Campus Library Mzumbe University Main Campus Library 01/05/2010 Tz book support trust 658.8 GUI 0063558 1 01/12/2022 Book