Technological and market innovation : (Record no. 5526)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00872nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780471934660 |
| Terms of availability | NA |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MUL |
| Language of cataloging | eng |
| Description conventions | AACR |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4063 NYS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Nystrom , Harry |
| 245 ## - TITLE STATEMENT | |
| Title | Technological and market innovation : |
| Sub Title | strategies for product and company development / |
| Statement of responsibility, etc | Harry Nystrom |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester : |
| Name of publisher | Wiley , |
| Year of publication | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 307 p . : |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Provides an integrated and cross-disciplinary framework for the strategic management of image and innovation. Using empirical data, it emphasizes the strategic interplay between technological change and the marketing of new products, and the interaction between products and the company image. |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | product management |
| 942 ## - ADDED ENTRY ELEMENTS | |
| Item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/11/1993 | 658.4063 NYS | 0041691 | 3 | 02/12/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/11/1993 | 658.4063 NYS | 0041692 | 1 | 02/12/2022 | Book | ||||
| Mzumbe University Main Campus Library | Mzumbe University Main Campus Library | 10/11/1993 | 658.4063 NYS | 0041693 | 2 | 02/12/2022 | Book |